Sophie Axelson | Founder

Sophie has been building Pilates brands since 2023, with Homebody marking her third. Before that, she spent her career in branding and marketing working with brands like 7 For All Mankind, Anine Bing, and Daily Drills and that creative foundation is felt in everything Homebody does, from the way our studios look to the way they feel. For Sophie, Homebody has always been about creating fitness experiences that are genuinely different, built around community and intention rather than trend.

Anna Rinke | Co-Founder

Anna began her career at IBM where she founded her first software startup. She then served as Chief of Staff at Capital Factory, leading company operations and venture investments. Her path to Pilates was personal, a passion for health that eventually led her to get certified and see firsthand what was missing in the fitness space. That entrepreneurial sharpness and operator instinct is what keeps Homebody running and scaling without losing what makes it special.